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As the thermometer drops skin produces much fewer lipids and much less Natural Moisturizing Factor.
December 19, 2022
By: Paolo Giacomoni
Consultant
Years ago, Clinique’s marketing management team wanted a cream to protect the skin in cold weather. The cream was given to scientists participating in an expedition to the South Pole, and I was sent to Moscow to advertise the product. I told the journalists that the cream had been applied to half face, the other half serving as untreated control, and that the panelists were put in a refrigerated room at -10°C (14°F) for two hours and that the treated half of the face was in better shape than the untreated one. A journalist raised her hand and asked: “And do you have a cream also for when it is cold?” Indeed, one can ask: “How cold is too cold?” In temperate regions—such as Southern Europe and Southern California—temperatures around freezing point are considered “extreme cold.” But this has nothing to do with the winter temperatures experienced in Minnesota, Siberia or in the Alps, where they can be as low as -20°C (-4°F) or less, and where the wind makes the cold sensation even harsher. The “wind chill” effect accounts for the sensation felt by the body when air temperature and wind speed are combined. For example, when the air temperature is 40°F, and the wind speed is 35 mph, the sensation perceived by the skin is the same that is felt when the air temperature is 28°F in the absence of wind.
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